Amazon is so quintessentially middle class because it offers something modern and old fashioned at the same time. It offers you the immediate satisfaction of purchasing something (which is close to the Now Generation which demands instant gratification) and then you have to wait for the item to appear which means that it ticks the Delayed Gratification which is part of the sterner approach which characterizes the more “Puritan” aspects of the ways in which my generation was brought up.
I do not wish to give the impression that I
was subject to a childhood of callous deprivation, no indeed. I have to admit that, as long as what I
wanted was reasonable, I generally got what I wanted – but not necessarily when
I wanted it. Only my birthday and
Christmas, the tenth and twelfth months of the year were those capable of
producing money and goodies. Easter
meant an Easter egg while the occasional visits to Grandparents might produce
half a crown. Things had to be planned.
But then I was of the generation when a six
part series on the television (which we eventually got when I was ten) could
last a month and a half – and not be over in a week as seems to be the case
nowadays. We were used to waiting. The kids today with their mobile phones would
not believe how long my parents had to wait for a phone line to be put into our
home and then it was a party line!
My tennis shoes were Dunlop Red Flash; my
bike was a Raleigh Star Rider. As far as
I remember the Dunlops were the only choice because no one could be expected to
play tennis in daps. They were the wrong
colour for a start. Choice was
limited. The other choice for the bike
was a Raleigh Palm Beach – but that didn’t have a three-speed and, after all, I
did pass the 11+!
For one birthday (well before I had reached
double digits) I actually asked for a stapler.
I still have it. But what child
today would have such a reasonable request.
Though thinking about it, I am not sure that many kids of my age would
have asked for such a thing then. Though
the Head of Maths in my last British school would have understood as she had a
stationery fetish even more pronounced that I.
Leaving such things to one side I am
quivering with excitement because a whole series of returns and purchases
should trickle through over the next week or so.
My new camera has lasted less than 60 days
with the zoom refusing to function so it has been sent back to Amazon who
assure me that a replacement is on its way.
My FDC albums should be arriving soon as well as the Olympic FDCs to fit
inside them. My push for ecology in the
tea department should have its energy saving device in place before the month
is out and a lone book should be with us soon.
All to come.
I now have taken to using the Kindle store
and have started purchasing books to add to my collection of volumes “in the
Cloud” and therefore safe and sound. I
know how it all works but it still amazes me that I can, for example, read
about an Argentinian book recently translated into English in my Kindle version
of The Guardian, click into the Amazon store and have the volume downloaded and
paid for within twenty seconds. It is
probably just as well that such a thing was not available for me when I was
younger!
So, not only does our next visitor arrive
tomorrow, but also the delight of her presence will be enhanced by various
deliveries throughout her stay. And the
sun is shining and the holiday mood continues.
Happy Days!